Business Ethics by Stephen M. Byars and Kurt Stanberry
Business Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility. (Source: OpenStax)
Fundamentals of Business by Stephen J. Skripak
Fundamentals of Business serves as a primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances. (Source: Virginia Tech Open Textbooks)
Introduction to Business by Lawrence J. Gitman
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. (Source: OpenStax)
In Accounting for Managers, students learn the basic accounting principles needed to effectively make business decisions as a manager. The course begins with a review of basic math and accounting principles, ensuring students are prepared for the material that follows. Students will learn how to make financial decisions, including decisions around budgeting, financial statements, and cost and profit analysis.
In Business Communication Skills for Managers, students learn how to effectively communicate in business, with an emphasis on the use of these skills as a manager. The course introduces important elements of successful communication, providing examples of effective communication and providing students opportunities to practice the same. The course covers the essentials of communication including professional writing, visual aids, presentations, speeches, phone and online communication, and both getting hired and finding new hires.
Designed to teach students the foundational principles of marketing in the digital age, this course uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.